Combined Air Ventures (CAV) is a leading military dealer for the Air Tractor brand of aircraft. Eight weeks before the world’s largest air show, they came to us with some brand challenges. The company wanted to create a new look and feel that resonated with their key military audience, they wanted to create distinction as an Air Tractor dealer, and they were looking to stand out and build awareness among thousands of other vendors at the air show.

OC got to work quickly, sitting in the cockpit at the Air Tractor headquarters to learn about the manufacturer, the aircraft, and the distinction of CAV as a premier Air Tractor military dealer.

Through this learning, we also discovered some challenges. The Air Tractor brand of aircraft had been recognized as an American workhorse for agriculture for the past two decades, but was not taken seriously by military organizations. Breaking into the military market was difficult and became an obstacle for the brand.

To combat this challenge, OC first developed in-depth messaging and proof points, demonstrating that Air Tractor aircraft could fulfill unmet military demands and compete against some of the top fighter planes.

With this military audience in mind, OC brought life and dimension to the messages through powerful creative that depicted the true, rugged military environment.

In two short months, the brand took flight. OC launched the new CAV identity with a website, brochure, air show graphics, and online ads.

CAV introduced the new brand identity at the Farnborough International Airshow where they identified and met several new prospects and began to change industry perception about the aircraft. The online ads outperformed industry standards by 2x, generated awareness among the target audience, and paved the way for additional marketing outreach.