In 2010 and beyond, the travel industry has a unique opportunity to leverage the mobile device platform to build travel brands — from offering unique location-based goods and services, to optimizing Web sites for mobile viewing, to opening up the real-time dialogue between companies and consumers. Mobile devices can give travelers relevant, actionable information, and in return, customers can provide feedback that allows travel brands to be nimble, proactive, and customer-focused. The travel industry's successful implementation of a mobile strategy — based upon listening to customers and analyzing their needs — will empower brands to give their travelling customers more of what they want, converting customers into mobile brand evangelists.

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